most popular mistakes in mobile marketing

Common Mobile Marketing Mistakes

Common Mobile Marketing Mistakes

Do you realize that a majority of adults spend 5.6 hours each day online on the Internet? 2.8 of those hours are on smartphones? As the number of users who use the Internet regularly on their mobile phones grows, so will the need for marketing effectively to them.

Unfortunately, the field of mobile advertising is one that hasn’t been fully understood by many. Sure, mistakes are made often, which harm brands, cause customers to leave, and result in less-than-perfect outcomes.

Here are three of the most frequently made mobile marketing errors and tips to apply to get them out of your way.

Building an Unnecessary App

When Apple first introduced the concept of apps to the mainstream, people, couldn’t wait to download apps, games, and other resources on their phones using this format. You may not be aware that users delete 26 percent of apps within the first day of installing them, and 90% of all users who use an app take it off after the first thirty days. Most app customers have allocated their mobiles to running the most popular apps such as Facebook, Instagram, Snapchat, and others. These app giants need a large amount of storage and data, which leaves smaller apps competing for a smaller slice of the market.

How can you determine if developing an app for mobile devices is the best option for your company? The first step is to ensure that the app will benefit your customers. What can your app give them that they cannot already obtain through channels like your social media or website pages? You’ll need to figure this out before making any other changes. Additionally, app development isn’t cheap; only you can assess if the possibility is worth the money.

All that being mentioned, effective, well-designed apps with added value for your customers could be highly effective marketing tools.

A few great things to think about include:

  • A points or reward system.
  • A mobile shopping platform
  • Appointments and reservations
  • Delivery orders

Contacting a marketing company can be a fantastic method of gaining valuable insight into the likelihood that an app for mobile devices will work for your company. At Snap SEO, we can help you with this process.

Mobile phones are not optimized for optimal performance.

There’s a good chance you’ve heard of SEO, or search engine optimization (SEO), for websites. However, optimizing on mobile phones isn’t widely discussed. The minor factors are essential in the case of apps or websites, e-newsletters, and, in general, any media that can be accessed via the phone.

For instance, the size of your fingers is something to think about. If your buttons appear small, users will click on the wrong link and struggle to find your content. If your buttons are too large, they consume valuable areas that can be utilized to create engaging images, texts, images, or videos.

There are also numerous devices on the market that have a variety of screen sizes. If your mobile design isn’t responsive, your website’s content may appear different across all devices! The inconsistency could result in frustration for those who don’t see your websites or other materials as they were intended to be seen.

Many fantastic ideas and companies have been hampered by the fact that their websites were not optimized for mobile usage. This is an error to be aware of!

Generic Call to Action

When you’re using a mobile device, you’re not able to spend as much time enticing visitors’ interest as you do on a desktop. In milliseconds, people are likely to skip your website’s content or even close off your site, which is why you must focus more on how you can get past the scrolling process and convince them to click.

You could, for instance, create an e-newsletter for mobile devices for your clientele to inform them of the specials for this week for your eatery. With the images of the food and the details about the menu, the goal is to encourage people to reserve tables. How do you achieve this?

The most obvious choice is to include an option to click at the end of your newsletter, which reads “Make a Reservation.” But is this the most effective method to encourage your customers?

Can you make it more personal? For instance, have the button read “Reserve Your Table,” or provide an incentive using the phrase “Reserve Your Table Today and Get 10% OFF Your Next Meal with Us!”

The more innovative and transparent your calls to action are, the more likely you are to experience conversion. At all times, that’s all that matters!

If you’re interested in taking your mobile marketing to the next level, contact us today! Our team is knowledgeable about the most current strategies and trends, and we can help you implement effective strategies!

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